Digital Marketing Course

A free seven-week course that takes you from “what is digital marketing?” to running real ad campaigns — taught live, online, by Shrijanshil Nepal.

Classes are held over live video, so you can learn from home — in Dhanusha or anywhere in Nepal. All you need is a phone or computer and an internet connection. Volunteers register through our course registration form.

Your 7-week journey

Tap a week to see its lessons.

1Week 1Foundations of Digital Marketing2 lessons

Lesson 1: Introduction to Digital Marketing

What is digital marketing?Purpose of digital marketingThe marketing funnelUnique selling proposition (USP)Customer acquisitionMarketing campaignsInbound vs. digital marketingB2B vs. B2CTypes of digital marketingHow to market digitallyDigital marketing strategies

Lesson 2: Developing a Content Marketing Strategy

What is content marketing?Well-executed content marketingContent marketer lingoYour content marketing planGetting startedHow content marketing worksTypes of content marketingContent mapping by customer journey

2Week 2Advertising & Brand Building2 lessons

Lesson 1: Crafting a Digital Advertising Plan

Paid vs. organic trafficAdvertising metricsTop sources of paid trafficWell-executed digital advertisingElements of high-performing campaignsThe language of digital advertising

Lesson 2: Brand Building & Brand Identity

Branding basicsHow to build a brandBuilding brand awarenessWhy brand building matters

3Week 3Design with Canva12 lessons

Lesson 1: Understanding Design Basics

What is design?Design in communicationColor, typography & layout

Lesson 2: Introduction to Canva

Canva overviewSetting up an accountThe Canva interface

Lesson 3: Creating Your First Design

Selecting templatesCustomizing templatesSaving & exporting

Lesson 4: Working with Text and Fonts

Adding & formatting textFont combinationsText effects & typography tips

Lesson 5: Color Theory in Canva

Color schemesCanva palette toolsApplying color theory

Lesson 6: Layout and Composition

Grids & alignmentVisual hierarchyBalancing the canvas

Lesson 7: Working with Images and Graphics

Adding & editing imagesCanva graphic elementsCustom graphics

Lesson 8: Design for Social Media

Post sizes & formatsEngaging social graphicsConsistent branding

Lesson 9: Designing Presentations

Slide decks in CanvaPresentation best practicesExporting & sharing

Lesson 10: Branding with Canva

Brand kitsLogos, cards & letterheadsApplying your brand

Lesson 11: Final Design Project

Choose a projectCreate a polished piecePeer review & feedback

Lesson 12: Building Your Design Portfolio

Selecting your best workPortfolio in CanvaPresenting it online

4Week 4SEO & Google Analytics2 lessons

Lesson 1: Search Engine Optimization (SEO)

Introduction to SEOWhy SEO mattersTypes of SEOThe SEO processPre-SEO checklistSite architectureClient requirementsSitemapsKeyword analysisTechnical SEOOn-page SEOOff-page SEOWeb 2.0SEO proposals & reportsSEO deliverables

Lesson 2: Google Analytics

Knowing your audienceUser acquisitionUser behavior & site speedSetting up goals

5Week 5Local SEO & Social Media Strategy3 lessons

Lesson 1: Google My Business (Local SEO)

What is Google My Business?Why it matters for a brandCreating your listingThe GMB interfaceOptimizing your listing

Lesson 2: Developing a Social Media Strategy

Social media marketingWell-executed campaignsSteps & benefitsBuyer personas & audienceCreating a strategySocial media metricsChoosing platforms

Lesson 3: Facebook Marketing

Why Facebook?Ads campaignsEffective strategiesFacebook AdsAnalyticsFacebook PixelGenerating leadsRetargeting

6Week 6Instagram, Email & Google Ads3 lessons

Lesson 1: Instagram Marketing

Why Instagram?Instagram contentMarketing strategyTips & hashtagsTypes of postsBest practicesAd campaignsAnalytics

Lesson 2: Email Marketing

Why email?Opt-ins & pop-upsCampaigns with MailchimpEmail analytics

Lesson 3: Pay-Per-Click: Google Ads

What are Google Ads?Why Google Ads?Types of adsThe Ads interfaceKeyword researchSearch campaignsDisplay campaignsYouTube video ads

7Week 7TikTok, Copywriting & Affiliate Marketing3 lessons

Lesson 1: TikTok Marketing

Why TikTok mattersTikTok for businessAdvertising on TikTokA TikTok strategyManaging a brand presence

Lesson 2: Copywriting

What is copywriting?The AIDA formulaMagnetic headlinesIrresistible calls to action

Lesson 3: Affiliate Marketing

What is affiliate marketing?How it worksTypes of affiliate marketingPros & consEarning with affiliate marketing

What you will be able to do